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ORGANIC BLOOM

ORGANIC BLOOM

Identity & Branding


Organic Bloom - The beauty of nature


Organic Bloom is a store of natural cosmetics. The main focus of the concept is to transmit the idea of Organic, the idea of natural.

The use of natural colors such as pink and earthy colors is requested to communicate the natural origin of the products as well as the use of icons or images that represent nature and sustainability.

THE IDEA

In order to communicate the idea of organic and natural the logo is composed in 3 parts as you will see later in the project, first a bright yellow sun, then a pink flower and finally the typography represents a green stem, the particular shapes of the font and the green color make the typography look like the stem of a flower.

DISCLAIMER

This project is a concept for a natural cosmetic store and not an existing one.

Organic Bloom logo
The colors of Organic Bloom in hexcodes, on top left "HEX:F3D4B7", on top right "HEX:3B513A", on bottom left "HEX:E89724", on bottom right "HEX:E56495"
The image highlights the yellow sun in the Organic Bloom logo
The image highlights the pink flower in the Organic Bloom logo
The image highlights the green stem in the Organic Bloom logo which is represented by the typography
Organic Bloom logo on a shop sign
front and back side of Organic Bloom business cards on a table with flowers and a glass jar
Organic Bloom tote bag hanging on a wall
The image shows the dropper bottle and packaging for green Organic Bloom's essential oil "Eucalyptus"
The image shows the dropper bottle and packaging for yellow Organic Bloom's essential oil "After Sun"
The image shows the dropper bottle and packaging for pink Organic Bloom's essential oil "Tulip"
A preview of Organic Bloom's Brand Guidelines. From left to right on the first row: Brand Guidelines cover, logo showcase, logo color applications, color palette. On the second row from left to right: logo variations, typography, pattern, logo spacing
From left to right: two phones on a pink background, the first showcasing an ad with the 3 Organic Bloom soaps, the second one showcasing an ad with Organic Bloom's slogan "The beauty of Nature" and the website "www.organicbloom.com" the image shows a woman whos face is half hidden by a leaf
Full HD ad showcasing the 3 Organic Bloom soaps. From left to right: "After Sun", "Eucalyptus" and "Tulip"
The image shows an Organic Bloom ad on a billboard poster on a street with flowers and trees behind it. The ad contains Organic Bloom's slogan "The beauty of Nature" and the website "www.organicbloom.com" the image shows a woman whos face is half hidden by a leaf
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Organic Bloom is a concept for a natural cosmetic store, from logo creation to packaging and advertisement graphics.